About me

About me

I graduated from Carnegie Mellon University with a Master’s degree in Human-Computer Interaction. As an analyst-turned designer, I blend my unique perspective of data into product design that driven by both quantitative and qualitative insights.


My passion for human-centered design and my analytical training has sharpened my critical thinking and problem solving skills, shaping me into a designer who approaches challenges with clarity and purpose.

I graduated from Carnegie Mellon University with a Master’s degree in Human-Computer Interaction. As an analyst-turned designer, I blend my unique perspective of data into product design that driven by both quantitative and qualitative insights.


My passion for human-centered design and my analytical training has sharpened my critical thinking and problem solving skills, shaping me into a designer who approaches challenges with clarity and purpose.

My Design Journey

My Design Journey

theom

theom

UX Designer

UX Designer

2025-

2025-

Building data security tools for enterprise to prevent active data breaches.

Building data security tools for enterprise to prevent active data breaches.

Princeton University

Princeton University

Lead Product Designer

Lead Product Designer

2024-2025

2024-2025

Designed a SaaS data management tool from 0-1 to facilitate data storage, reuse, and collaboration between researchers.

Designed a SaaS data management tool from 0-1 to facilitate data storage, reuse, and collaboration between researchers.

PLUS

PLUS

Product Designer

Product Designer

2024

2024

Revamped the design system to boost design productivity by ~30% and enhance handoff between design and dev teams.

Revamped the design system to boost design productivity by ~30% and enhance handoff between design and dev teams.

Blue Sky Innovation

Blue Sky Innovation

UX Designer

UX Designer

2023

2023

Architected and developed a chatbot dialogue framework for a fintech company, boosting online customer service automation and efficiency

Architected and developed a chatbot dialogue framework for a fintech company, boosting online customer service automation and efficiency

Living F.R.E.E Lab

Living F.R.E.E Lab

Data Analyst & Designer

Data Analyst & Designer

2022-2023

2022-2023

Created social media templates, driving follower growth by 20%; conducted analysis of large-scale data to inform research decisions.

Created social media templates, driving follower growth by 20%; conducted analysis of large-scale data to inform research decisions.

ByteDance

ByteDance

Operation & Design Intern

Operation & Design Intern

2020-2021

2020-2021

Engaged Gauthmath users on Discord and Facebook, increasing total users by 10x; designed posters and marketing materials for promotions.

Engaged Gauthmath users on Discord and Facebook, increasing total users by 10x; designed posters and marketing materials for promotions.

Other Sides of My Life

Other Sides of My Life

I love water, and every form of it - lake, ocean, snow - which evokes within me a deep sense of serenity. I enjoy spending a whole afternoon on the beach watching waves lashing at the shore. I also find joy in exploring quirky & lovely gift shops, binge-watching Netflix and searching for good food and boba.

I love water, and every form of it - lake, ocean, snow - which evokes within me a deep sense of serenity. I enjoy spending a whole afternoon on the beach watching waves lashing at the shore. I also find joy in exploring quirky & lovely gift shops, binge-watching Netflix and searching for good food and boba.

Let’s connect and chat 🧋

& make something amazing together!

© 2025 Cassie Xu Made with late night music

Let’s connect and chat 🧋

& make something amazing together!