About me
About me
I graduated from Carnegie Mellon University with a Master’s degree in Human-Computer Interaction. As an analyst-turned designer, I blend my unique perspective of data into product design that driven by both quantitative and qualitative insights.
My passion for human-centered design and my analytical training has sharpened my critical thinking and problem solving skills, shaping me into a designer who approaches challenges with clarity and purpose.
I graduated from Carnegie Mellon University with a Master’s degree in Human-Computer Interaction. As an analyst-turned designer, I blend my unique perspective of data into product design that driven by both quantitative and qualitative insights.
My passion for human-centered design and my analytical training has sharpened my critical thinking and problem solving skills, shaping me into a designer who approaches challenges with clarity and purpose.
My Design Journey
My Design Journey
Princeton University
Princeton University
Lead Product Designer
Lead Product Designer
2024
2024
Designed a SaaS data management tool from 0-1 to facilitate data storage, reuse, and collaboration between researchers.
Designed a SaaS data management tool from 0-1 to facilitate data storage, reuse, and collaboration between researchers.
PLUS
PLUS
Product Designer
Product Designer
2024
2024
Revamped the design system to boost design productivity by ~30% and enhance handoff between design and dev teams.
Revamped the design system to boost design productivity by ~30% and enhance handoff between design and dev teams.
QPSoftware
QPSoftware
UX/UI Designer
UX/UI Designer
2023
2023
Conceptualized and designed wireframes and hi-fi prototypes of a mobile e-commerce mini-program to establish client’s online presence.
Conceptualized and designed wireframes and hi-fi prototypes of a mobile e-commerce mini-program to establish client’s online presence.
UNC Blue Sky Innovation
UNC Blue Sky Innovation
UX Designer
UX Designer
2023
2023
Architected and developed a chatbot dialogue framework for a fintech company, boosting online customer service automation and efficiency
Architected and developed a chatbot dialogue framework for a fintech company, boosting online customer service automation and efficiency
Living F.R.E.E Lab
Living F.R.E.E Lab
Data Analyst & Designer
Data Analyst & Designer
2022-2023
2022-2023
Created social media templates, driving follower growth by 20%; conducted analysis of large-scale data to inform research decisions.
Created social media templates, driving follower growth by 20%; conducted analysis of large-scale data to inform research decisions.
ByteDance
ByteDance
Operation & Design Intern
Operation & Design Intern
2020-2021
2020-2021
Engaged Gauthmath users on Discord and Facebook, increasing total users by 10x; designed posters and marketing materials for promotions.
Engaged Gauthmath users on Discord and Facebook, increasing total users by 10x; designed posters and marketing materials for promotions.
Other Sides of My Life
Other Sides of My Life
I love water, and every form of it - lake, ocean, snow - which evokes within me a deep sense of serenity. I enjoy spending a whole afternoon on the beach watching waves lashing at the shore. I also find joy in exploring quirky & lovely gift shops, binge-watching Netflix and searching for good food and boba.
I love water, and every form of it - lake, ocean, snow - which evokes within me a deep sense of serenity. I enjoy spending a whole afternoon on the beach watching waves lashing at the shore. I also find joy in exploring quirky & lovely gift shops, binge-watching Netflix and searching for good food and boba.
Let’s connect and chat 🧋
& make something amazing together!
© 2025 Cassie Xu Made with late night music